Keywords are important for SEO so that a search engine knows what your page is about. Doing some keyword research is important to optimizing the page.
Keywords and alternate keywords or synonyms should be place in a few key areas.
Keywords and their synonyms should be places in the following places:
- Page Title
- Page Heading
- Article Title
Title Tag (Page Title)
The title tag, which shows up as the title in search results and on
the browser window, is the most important place to place your keywords.
There are several ingredients that should go into a well-optimized title
- A title tag should be about 65-70 characters or less, so use
each character well. Choose several keywords that correspond with the
content on the page, but don’t overload the title with a nonsensical
combination of words—remember, it still has to be appealing for a user
to click on it in the search results.
- Put your most important keyword(s) at the beginning of the title tag.
- Customize the title tag on each page to help avoid duplicate content
filters. Consider this an opportunity to get more keywords in—just make
sure the title accurately corresponds with the content.
This is the title of the page visible to the viewer usually in an H1 tag.
Subject of the article
Of course, it would only make sense that your body text should
contain keywords. If your site is legitimate and you’re targeting the
right audience, it should be easy to naturally weave keywords into the
copy. But how many keywords are needed to affect SEO?
SEOmoz recommends that writers aim for for 2-3 keywords on a typical
page, and 4-5 on pages with more copy. If more keywords appear naturally
as it is written, it won’t hurt anything, but don’t add more for the
sake of SEO; anything above those limits won’t affect rankings much, if
at all. In a nutshell, relevance and quality reign supreme over keyword
density, so make sure the keywords flow well with the text and don’t
sacrifice quality for more keywords.
Images are sometimes the forgotten child of SEO, but they too can
bring valuable search traffic—even some traffic that regular text can’t
reach. How many times have you searched for an image and ended up on the
website that hosts the image? People often search for images alone, so
it’s worth your time to optimize yours with keywords.
First, make sure the images are given logical, readable names—with keywords, if appropriate. For example,
cupcake.jpg is better than
img-00012.jpg. Next, don’t skimp on your
alt tags; they are required for better usability in case your image can’t
be seen, and they tell search engines what the image is. My advice is to
write whatever you would want a user to know if the image didn’t load,
ideally using some keywords.
Finally, ensure the image is in the right context—this is perhaps the
most important feature that search engines look for. In short, place
the keyword-optimized image close to keyword-optimized paragraph and
header tags, and you’re on your way to turning up in an image search.
While the search engines ignore this for the most part the reads of search results don't. This is the snippet that shows up in search results under the page title to explain the page to potential visitors. Google picks something from the page if this is missing from the page. This is a big help to get visitors to click on your page over other results listed in the search results.